Squarespace eCommerce & Marketing Website Setup and Creation
US and Global eCommerce General Management & Strategy
Mobile App Design and Creation
Full Funnel Digital Marketing & CRM Strategy
User and Customer Experience Strategy
Digital Roadmap Planning & Transformation Project Management
Exceeded profit plans by 80% for Global eCommerce at Shiseido Americas Corporation while also achieving double digit revenue growth
Led creative and development of as well as launched first ever NARS Cosmetics Mobile Commerce Website
Led creative and development of as well as launched first ever Shsieido Mobile Commerce Website
Led creative and development of as well as launched first eCommerce website Globally for Clé de Peau Beauté
Grew Lancôme eCommerce sales by double digits while reducing dependency on promotional sample offerings by over 15%
Led creative and development of as well as launched the worldwide website template for Shu Uemura Art of Hair eCommerce
Introduced UX best practices to kerastase-usa.com achieving conversion rate improvement of 2 percentage points and 3.5 percentage points improvement in shopping cart abandonment rate, overnight
Introduced a Digital Marketing strategy resulting in revenue increase of over 60% in average daily sales for kerastase-usa.com
Rolled out a Beauty sampler bag gift with purchase program, achieving the #1 seasonal catalogue performance across all categories for Victoria’s Secret Direct
At victoriassecret.com successfully negotiated an expansion to the catalogue scent strip program both with vendor partners and internal teams resulting in triple digit revenue growth
Managed assortment and vendor marketing plans to realize a productivity increase of over 70% and a shift to positive operating income results for Beauty at Victoria’s Secret Direct
Secured first ever online exposure for Estée Lauder Holiday Blockbuster along with national television for macys.com resulting in a record breaking single sales day
Introduced macys.com first multi-brand gift with purchase program and first surprise and delight sampling program, achieving 4 year sales growth of over 500%
